With I dig denim, the Swedish company wants to offer children a new fashion label with well designed and high quality products in denim.
The Designers belief that the clothes should reflect and support the wearer’s personality, and who have stronger personality than children?
The base is the world most loved fabric denim. Personal and made to feel at home in.
Following guides I dig denim for consistency and success:
– High degree of fashion
– good fitting
The company has managed to take a position in the premium segment in a short time by creating designer children’s wear with high fashion level and good quality.
I dig denim has developed unique new designs, colors, textures, well worked through washes and styles, that by this complements existing products in the market.